official Ralph Lauren polo online store locator

These Are America's Most Patriotic Brands

These Are America's Most Patriotic Brands

Patriotic means different things to different people.

Wrapping a brand in the American flag can give it a boost, but it can also come off as crass.

This year's report surveyed 4,860 consumers, 16 to 65 years of age, balanced for political party affiliation. They were asked to "evaluate which of 280 brands included in the 2017 survey were most resonant as to 'patriotism.'" The list contains some familiar names, but two entries in the top 10 (really the top 11, because there was a tie at No. 6) are new to the top 50.


The only new entrant in the top-10 Comcast's cable brand may also be the most controversial entrant on the list due to how politically polarizing some of its content is.

9. Samuel Adams

Boston Beer Company has a patriotic background. The company named its signature beer line after Samuel Adams, a man who helped organize the Boston Tea Party and a signer of the Declaration of Independence.

8. Jack Daniels

It's hard to think of something more American than this whisky brewed in Lynchburg, Tennessee, for more than 150 years.

7. Ralph Lauren

Ralph Lauren the brand, created by Ralph Lauren the man, has helped pioneer a look that's quintessentially American. The company may not have created "preppy," but it has driven the idea forward with its signature Polo line, which was inspired by the uniforms worn in the eponymous sport. This often-copied look in some ways embodies American dress to much of the world.Ralph Lauren has made the polo shirt an American staple.


6. Hershey, Twitter

The two brands that tied for sixth place represent two very different aspects of the American ideal.

5. Ford

Ford's F-150 has been an American staple for decades. 

4. Coca-Cola

Coca-Cola has (for better or for worse) distributed its signature, American-as-apple-pie beverage all around the world.

3. Walt Disney

Another global brand, Walt Disney has distinctly American roots. The company pioneered animated films and created the modern theme park business. 

2. Levi Strauss

If Americans had a "uniform," it would likely include a pair of blue jeans. Levi Strauss created the first pair of blue jeans in 1873.

1. Jeep

Now owned by FiatChrysler, Jeep still makes the kinds of rugged utility vehicles it originally made for the U.S. military during World War II. It has also expanded into more civilian-friendly formats like luxury SUVs and subcompact crossovers.